Nordstrom Rack's site previously crashed.Nordstrom rack
Black Friday is in full swing and the shopping frenzy that comes with it is already taking its toll on certain retailers.
Late Wednesday night/early Thursday morning, both Nordstrom Rack and Costco were experiencing issues with their sites as shoppers frantically shopped the Black Friday deals in advance. Business Insider was first alerted to these site crashes by web optimization company Yottaa.
Because of this, customers have taken to social media to complain that they were unable to complete orders online.
I’m usually a satisfied #Costco member, but today I’m a very disappointed customer #CostcoWebsiteDown. The site has been down since 9AM. I hope they do something to make it up. 😣
— Margie G., Ed.S. (@GomezSpEd) November 28, 2019
You really suck @Costco. All I had to look forward to today was some deals because I'm alone for the holiday and your website been down for hours. Quit sending me all the member sale emails since I CAN'T LOG IN YOUR SITE. 🤬
— 💫𝕂𝕒𝕣𝕝𝕒🏳️🌈🐾🌲☃️🍸 #DeleteFacebook (@GenXAquarius) November 28, 2019
As of 12.30 p.m. ET, Costco had a banner on its site informing customers that its website is "experiencing slow response times."
Meanwhile, Nordstrom Rack's site appears to be up and running again. The retailer previously responded to shoppers on Twitter, saying that it was "working hard" to resolve the issue.
We apologize for any inconvenience this may have caused. Due to high traffic is driven by today’s highly anticipated sale events, we have experienced some site issues. We are working hard to get this resolved and appreciate your patience. Our technology and support teams are 1/2
— Nordstrom Rack (@nordstromrack) November 28, 2019
Neither Nordstrom Rack or Costco was immediately available to comment when contacted by Business Insider.
Facebook and Instagram have also been impacted by fairly widespread outages on Thanksgiving day. Business Insider's Sinéad Baker found that nearly 4,000 users had reported issues with Instagram as of Thursday morning, citing data from outage-tracking website Down Detector.
According to Yottaa's chief technology officer, Bob Buffone, these social media outages may have been caused by increased traffic from shoppers using these apps as retailers are heavily pushing promotions on these platforms over the holiday season.
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